{"title":"Best For Tea","description":"","products":[{"product_id":"hiro-matcha","title":"Hiro matcha","description":"\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHIRO is an exceptional, vibrant, hand-picked matcha. Crafted from a carefully balanced blend of \u003cstrong\u003eSaemidori, Samidori\u003c\/strong\u003e, and the rare \u003cstrong\u003eKomakage\u003c\/strong\u003e cultivar - prized for its gentle sweetness, vivid green colour, and refined, lingering finish.  Ideally served as usucha, while retaining its complexity as a latte.\u003c\/p\u003e\n\u003cp\u003eSourced directly from \u003cstrong\u003eMr. Yamauchi’s\u003c\/strong\u003e farm in Toyota City, Aichi Prefecture. The Yamauchi family began tea production in 1870. Both \u003cstrong\u003eYamauchi-san\u003c\/strong\u003e and his father were awarded the Medal of Honor with Yellow Ribbon by the Emperor—an honour reserved for individuals who, through diligence and excellence in their profession, have become exemplary role models in society.\u003c\/p\u003e\n\u003cp\u003eToday, Yamauchi-san manages approximately four hectares of tea plantations in the region, alongside a dedicated production facility specialising in matcha, kabusecha, and hojicha.\u003c\/p\u003e\n\u003cp\u003eWe visited his farm during the most recent harvest and experienced first-hand the meticulous \u003cstrong\u003ehand-picking\u003c\/strong\u003e techniques and deep commitment to traditional tea cultivation that define his work.\u003c\/p\u003e\n\u003cp\u003eHIRO is only available in limited quantities, with only 40 tins available per month.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"MICHI","offers":[{"title":"30g","offer_id":54486610870601,"sku":null,"price":42.0,"currency_code":"EUR","in_stock":true},{"title":"100g","offer_id":54486610903369,"sku":null,"price":94.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/8138\/2217\/files\/HIRO_34_Front_a65c9eb8-2c17-4737-90b5-abef97d55564.jpg?v=1781613216"},{"product_id":"kiko-matcha","title":"Kiko matcha","description":"\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eKIKO is a hand-picked blend of \u003cstrong\u003eSamidori\u003c\/strong\u003e and \u003cstrong\u003eAsahi\u003c\/strong\u003e that captures the bright, fleeting moments of spring. It's a mature, well developed matcha with a well balanced smooth umami flavour, perfect either as usucha or as an intense koicha shot.\u003c\/p\u003e\n\u003cp\u003eOur \u003cstrong\u003eheritage\u003c\/strong\u003e, ‘first-flush’ matcha uses traditional methods developed over generations. Tencha is carefully hand-picked and sorted, then the leaves are immediately steamed to lock in the unique umami flavour and later stone-ground.\u003c\/p\u003e\n\u003cp\u003eThe first sip bursts with the \u003cstrong\u003ezesty\u003c\/strong\u003e sparkle of\u003cstrong\u003e yuzu\u003c\/strong\u003e lemon, its citrusy brightness awakening the senses. This lively, tangy note quickly mellows into the soft sweetness of fresh sweet pea blossoms, adding a gentle, green freshness that feels like a breath of spring air.\u003c\/p\u003e\n\u003cp\u003eThe balance of vibrant and delicate flavours makes KIKO a refreshing journey where the crisp citrus of yuzu meets the tender \u003cstrong\u003esweetness\u003c\/strong\u003e of sweet peas, creating a matcha that is both invigorating and serenely delightful.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThis matcha was born from a partnership with \u003cb\u003eHorii Shichimeien\u003c\/b\u003e, a family-run Uji tea house where the craft of tea cultivation has been passed down for six generations. Today, \u003cb\u003eChotaro Horii\u003c\/b\u003e continues that legacy with the same dedication his family has shown since 1879.\u003c\/p\u003e","brand":"MICHI","offers":[{"title":"30g","offer_id":54491122893129,"sku":null,"price":89.0,"currency_code":"EUR","in_stock":false},{"title":"100g","offer_id":54491122925897,"sku":null,"price":183.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/8138\/2217\/files\/KIKO_34_Front_b8f821a6-c054-492c-9a8f-686368b5014d.jpg?v=1780073472"},{"product_id":"haru-matcha","title":"Haru matcha","description":"\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHARU is a journey through the first days of \u003cstrong\u003espring\u003c\/strong\u003e, where earthy richness meets the fresh promise of new growth. A well balanced matcha with a creamy, full-body and a pleasant, sweet finish.\u003c\/p\u003e\n\u003cp\u003eThis heritage, ‘first-flush’ specialty matcha uses traditional methods developed over generations. Tencha is carefully picked and sorted, then the leaves are immediately steamed to lock in the unique umami flavour.\u003c\/p\u003e\n\u003cp\u003eHARU is a blend of the green tea cultivars \u003cstrong\u003eSamidori\u003c\/strong\u003e and \u003cstrong\u003eYabukita\u003c\/strong\u003e that captures the gentle awakening of \u003cstrong\u003espring\u003c\/strong\u003e. This rich foundation gives way to the crisp, invigorating fresh green notes, evoking a garden just beginning to bloom. \u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"MICHI","offers":[{"title":"30g","offer_id":54491160576329,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true},{"title":"100g","offer_id":54491160609097,"sku":null,"price":103.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/8138\/2217\/files\/HARU_34_Front_9bb5599c-8ead-4a8c-ac46-39733e871ea4.jpg?v=1781613216"},{"product_id":"natsu-matcha","title":"Natsu matcha","description":"\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the connoisseur, \u003cb\u003eNATSU\u003c\/b\u003e offers fresh citrusy notes with a soft, creamy finish reminiscent of baked peaches,\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003ea standout Samidori matcha that truly embodies the embrace of summer.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eCrafted only from the most delicate, hand-picked tea leaves, the tea master has created a captivating matcha with subtle aromas that are truly unforgettable.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis matcha was born from a partnership with \u003cb\u003eHorii Shichimeien\u003c\/b\u003e, a family-run Uji tea house where the craft of tea cultivation has been passed down for six generations. Today, \u003cb\u003eChotaro Horii\u003c\/b\u003e continues that legacy with the same dedication his family has shown since 1879.\u003c\/p\u003e","brand":"MICHI","offers":[{"title":"30g","offer_id":54720150634825,"sku":null,"price":84.0,"currency_code":"EUR","in_stock":false},{"title":"100g","offer_id":54720150667593,"sku":null,"price":173.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/8138\/2217\/files\/NATSU_34_Front_48930eca-3eb0-45f6-a37c-92139352631b.jpg?v=1781613216"},{"product_id":"jaku-matcha","title":"Jaku matcha","description":"\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eJAKU has low bitterness, floral high notes and a delicate, silky texture. As the flavour develops the floral sweetness gives way to soft, creamy umami undertones. Its finish is smooth and clean. Overall a gentle, refreshing flavour profile.\u003c\/p\u003e\n\u003cp\u003eProduced by four friends, Yoshitaka, Shinya, Kosuke and Kazuhiko, young tea farmers all descending from established tea-growing families in and around \u003cstrong\u003eSonogi.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGrown on picturesque rolling hills facing Ōmura Bay, these tea plants have a constant, steady flow of cool air as they grow. This slows growth and results in a beautiful matcha with low bitterness, \u003cstrong\u003ef\u003c\/strong\u003e\u003cstrong\u003eloral\u003c\/strong\u003e high notes and delicate \u003cstrong\u003esilky\u003c\/strong\u003e texture.\u003c\/p\u003e\n\u003cp\u003eJAKU is crafted with precision from cultivars Tsuyuhikari and Saemidori where this small production from Nagasaki employs a traditional style brick furnace to dry the tencha.\u003c\/p\u003e\n\u003cp\u003eThis exceptional blend marries the vibrant, gentle sweetness of Saemidori with the light robust umami of Tsuyuhikari. \u003c\/p\u003e","brand":"MICHI","offers":[{"title":"30g","offer_id":54714602651977,"sku":null,"price":37.0,"currency_code":"EUR","in_stock":true},{"title":"100g","offer_id":54714602684745,"sku":null,"price":84.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/8138\/2217\/files\/JAKU_34_Front_7b9881b9-8c2e-40f0-9b3f-15c568ce0a24.jpg?v=1781613216"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/8138\/2217\/collections\/HollandHeraldImages-56.jpg?v=1781212993","url":"https:\/\/michitea.nl\/collections\/best-for-tea.oembed","provider":"MICHI","version":"1.0","type":"link"}