{"title":"Bestsellers","description":"","products":[{"product_id":"yasu-matcha","title":"Yasu matcha","description":"\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDelivering a \u003cstrong\u003erefreshingly\u003c\/strong\u003e vibrant character with a velvety, gentle finish and a lingering toasty note, making it an \u003cstrong\u003eexceptional\u003c\/strong\u003e choice. The natural creaminess, sweetness, and nutty flavour of Yasu combines exceptionally well with plant milk.\u003c\/p\u003e\n\u003cp\u003eMade from Japan’s most popular green tea cultivar yabukita, this matcha has a strong, deep flavour profile with notes of Alfalfa, Basil and Butternut. 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Nestled in the high mountains of \u003cstrong\u003eYame,\u003c\/strong\u003e the area is \u003cstrong\u003erenowned\u003c\/strong\u003e for its nutrient-rich soil and high humidity, sustained by the nearby rivers.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"MICHI","offers":[{"title":"30g","offer_id":54485338128713,"sku":"0","price":38.0,"currency_code":"EUR","in_stock":true},{"title":"100g","offer_id":54485338161481,"sku":"0","price":83.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/8138\/2217\/files\/YASU_34_Front_a021dbdc-3de9-40da-a289-f5fbac61fac0.jpg?v=1781613326"},{"product_id":"kaze-matcha-1","title":"Kaze matcha","description":"\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis matcha is prized for its light and refreshing character, rich aromatic depth, and a perfectly \u003cstrong\u003ebalanced\u003c\/strong\u003e umami. This refined blend excels as usucha while retaining complexity as a latte.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSourced from a tea factory founded in \u003cstrong\u003e1860s\u003c\/strong\u003e run by husband and wife team \u003cstrong\u003eTakashi and Atsuko Nishide.\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003eFor Kaze they source unrefined aracha tea leaves directly from surrounding farms in Ujitawara, Kyoto Prefecture - renowned as the birthplace of Japanese matcha.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eKaze is crafted from a blend of the \u003cstrong\u003eSamidori \u003c\/strong\u003eand \u003cstrong\u003eOkumidori \u003c\/strong\u003ecultivars. Samidori is celebrated for its creamy texture, \u003cstrong\u003evibrant bright green\u003c\/strong\u003e colour, and a flavour profile characterized by soft sweetness. 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Both \u003cstrong\u003eYamauchi-san\u003c\/strong\u003e and his father were awarded the Medal of Honor with Yellow Ribbon by the Emperor—an honour reserved for individuals who, through diligence and excellence in their profession, have become exemplary role models in society.\u003c\/p\u003e\n\u003cp\u003eToday, Yamauchi-san manages approximately four hectares of tea plantations in the region, alongside a dedicated production facility specialising in matcha, kabusecha, and hojicha.\u003c\/p\u003e\n\u003cp\u003eWe visited his farm during the most recent harvest and experienced first-hand the meticulous \u003cstrong\u003ehand-picking\u003c\/strong\u003e techniques and deep commitment to traditional tea cultivation that define his work.\u003c\/p\u003e\n\u003cp\u003eHIRO is only available in limited quantities, with only 40 tins available per month.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"MICHI","offers":[{"title":"30g","offer_id":54486610870601,"sku":null,"price":42.0,"currency_code":"EUR","in_stock":true},{"title":"100g","offer_id":54486610903369,"sku":null,"price":94.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/8138\/2217\/files\/HIRO_34_Front_a65c9eb8-2c17-4737-90b5-abef97d55564.jpg?v=1781613216"},{"product_id":"haru-matcha","title":"Haru matcha","description":"\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHARU is a journey through the first days of \u003cstrong\u003espring\u003c\/strong\u003e, where earthy richness meets the fresh promise of new growth. A well balanced matcha with a creamy, full-body and a pleasant, sweet finish.\u003c\/p\u003e\n\u003cp\u003eThis heritage, ‘first-flush’ specialty matcha uses traditional methods developed over generations. Tencha is carefully picked and sorted, then the leaves are immediately steamed to lock in the unique umami flavour.\u003c\/p\u003e\n\u003cp\u003eHARU is a blend of the green tea cultivars \u003cstrong\u003eSamidori\u003c\/strong\u003e and \u003cstrong\u003eYabukita\u003c\/strong\u003e that captures the gentle awakening of \u003cstrong\u003espring\u003c\/strong\u003e. This rich foundation gives way to the crisp, invigorating fresh green notes, evoking a garden just beginning to bloom. \u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"MICHI","offers":[{"title":"30g","offer_id":54491160576329,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true},{"title":"100g","offer_id":54491160609097,"sku":null,"price":103.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/8138\/2217\/files\/HARU_34_Front_9bb5599c-8ead-4a8c-ac46-39733e871ea4.jpg?v=1781613216"}],"url":"https:\/\/michitea.nl\/collections\/bestsellers.oembed","provider":"MICHI","version":"1.0","type":"link"}