{"title":"Matcha","description":"","products":[{"product_id":"mizu-matcha","title":"Mizu matcha","description":"\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMIZU is a \u003cstrong\u003esmooth\u003c\/strong\u003e and \u003cstrong\u003erounded\u003c\/strong\u003e matcha, offering both depth and clarity. Its fresh vibrant character unfolds with layers of natural sweetness with a sweet, jammy, pear-like finish.\u003c\/p\u003e\n\u003cp\u003eThis matcha was born from a partnership with Horii Shichimeien a family-run Uji tea house where the craft of tea cultivation has been passed down for six generations. Today, Chotaro Horii tends to that \u003cstrong\u003elegacy\u003c\/strong\u003e with the same dedication his family has shown since 1879.\u003c\/p\u003e\n\u003cp\u003eA traditional Uji-style blend crafted from first-flush (Ichibancha) tencha sourced from Kyoto, Nara, and Shiga. Centred on \u003cstrong\u003eYabukita\u003c\/strong\u003e with touches of \u003cstrong\u003eOkumidori\u003c\/strong\u003e and Sayamakaori, this one really reflects the art of blending, harmonising cultivars to create a consistent, well-balanced flavour profile. 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The natural creaminess, sweetness, and nutty flavour of Yasu combines exceptionally well with plant milk.\u003c\/p\u003e\n\u003cp\u003eMade from Japan’s most popular green tea cultivar yabukita, this matcha has a strong, deep flavour profile with notes of Alfalfa, Basil and Butternut. This more \u003cstrong\u003eintense \u003c\/strong\u003eprofile has a \u003cstrong\u003egentle bitterness\u003c\/strong\u003e making it perfect to \u003cstrong\u003ebalance \u003c\/strong\u003ewith the sweetness of \u003cstrong\u003emilk \u003c\/strong\u003efor matcha latte. \u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYame continues to be one of Japan’s premier regions for cultivating matcha. Nestled in the high mountains of \u003cstrong\u003eYame,\u003c\/strong\u003e the area is \u003cstrong\u003erenowned\u003c\/strong\u003e for its nutrient-rich soil and high humidity, sustained by the nearby rivers.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"MICHI","offers":[{"title":"30g","offer_id":54485338128713,"sku":"0","price":38.0,"currency_code":"EUR","in_stock":true},{"title":"100g","offer_id":54485338161481,"sku":"0","price":83.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/8138\/2217\/files\/YASU_34_Front_a021dbdc-3de9-40da-a289-f5fbac61fac0.jpg?v=1781613326"},{"product_id":"kaze-matcha-1","title":"Kaze matcha","description":"\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis matcha is prized for its light and refreshing character, rich aromatic depth, and a perfectly \u003cstrong\u003ebalanced\u003c\/strong\u003e umami. This refined blend excels as usucha while retaining complexity as a latte.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSourced from a tea factory founded in \u003cstrong\u003e1860s\u003c\/strong\u003e run by husband and wife team \u003cstrong\u003eTakashi and Atsuko Nishide.\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003eFor Kaze they source unrefined aracha tea leaves directly from surrounding farms in Ujitawara, Kyoto Prefecture - renowned as the birthplace of Japanese matcha.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eKaze is crafted from a blend of the \u003cstrong\u003eSamidori \u003c\/strong\u003eand \u003cstrong\u003eOkumidori \u003c\/strong\u003ecultivars. Samidori is celebrated for its creamy texture, \u003cstrong\u003evibrant bright green\u003c\/strong\u003e colour, and a flavour profile characterized by soft sweetness. Okumidori complements with its smooth, well-rounded taste, vivid green hue, and subtle nutty and floral undertones.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"MICHI","offers":[{"title":"30g","offer_id":54485500690761,"sku":null,"price":55.0,"currency_code":"EUR","in_stock":true},{"title":"100g","offer_id":54485500723529,"sku":null,"price":120.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/8138\/2217\/files\/KAZE_34_Front_5e05aa37-3bfb-4443-88b2-7a41daf9d622.jpg?v=1781613215"},{"product_id":"hiro-matcha","title":"Hiro matcha","description":"\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHIRO is an exceptional, vibrant, hand-picked matcha. Crafted from a carefully balanced blend of \u003cstrong\u003eSaemidori, Samidori\u003c\/strong\u003e, and the rare \u003cstrong\u003eKomakage\u003c\/strong\u003e cultivar - prized for its gentle sweetness, vivid green colour, and refined, lingering finish.  Ideally served as usucha, while retaining its complexity as a latte.\u003c\/p\u003e\n\u003cp\u003eSourced directly from \u003cstrong\u003eMr. Yamauchi’s\u003c\/strong\u003e farm in Toyota City, Aichi Prefecture. The Yamauchi family began tea production in 1870. Both \u003cstrong\u003eYamauchi-san\u003c\/strong\u003e and his father were awarded the Medal of Honor with Yellow Ribbon by the Emperor—an honour reserved for individuals who, through diligence and excellence in their profession, have become exemplary role models in society.\u003c\/p\u003e\n\u003cp\u003eToday, Yamauchi-san manages approximately four hectares of tea plantations in the region, alongside a dedicated production facility specialising in matcha, kabusecha, and hojicha.\u003c\/p\u003e\n\u003cp\u003eWe visited his farm during the most recent harvest and experienced first-hand the meticulous \u003cstrong\u003ehand-picking\u003c\/strong\u003e techniques and deep commitment to traditional tea cultivation that define his work.\u003c\/p\u003e\n\u003cp\u003eHIRO is only available in limited quantities, with only 40 tins available per month.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"MICHI","offers":[{"title":"30g","offer_id":54486610870601,"sku":null,"price":42.0,"currency_code":"EUR","in_stock":true},{"title":"100g","offer_id":54486610903369,"sku":null,"price":94.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/8138\/2217\/files\/HIRO_34_Front_a65c9eb8-2c17-4737-90b5-abef97d55564.jpg?v=1781613216"},{"product_id":"haru-matcha","title":"Haru matcha","description":"\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHARU is a journey through the first days of \u003cstrong\u003espring\u003c\/strong\u003e, where earthy richness meets the fresh promise of new growth. A well balanced matcha with a creamy, full-body and a pleasant, sweet finish.\u003c\/p\u003e\n\u003cp\u003eThis heritage, ‘first-flush’ specialty matcha uses traditional methods developed over generations. Tencha is carefully picked and sorted, then the leaves are immediately steamed to lock in the unique umami flavour.\u003c\/p\u003e\n\u003cp\u003eHARU is a blend of the green tea cultivars \u003cstrong\u003eSamidori\u003c\/strong\u003e and \u003cstrong\u003eYabukita\u003c\/strong\u003e that captures the gentle awakening of \u003cstrong\u003espring\u003c\/strong\u003e. This rich foundation gives way to the crisp, invigorating fresh green notes, evoking a garden just beginning to bloom. \u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"MICHI","offers":[{"title":"30g","offer_id":54491160576329,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true},{"title":"100g","offer_id":54491160609097,"sku":null,"price":103.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/8138\/2217\/files\/HARU_34_Front_9bb5599c-8ead-4a8c-ac46-39733e871ea4.jpg?v=1781613216"},{"product_id":"jaku-matcha","title":"Jaku matcha","description":"\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eJAKU has low bitterness, floral high notes and a delicate, silky texture. As the flavour develops the floral sweetness gives way to soft, creamy umami undertones. Its finish is smooth and clean. Overall a gentle, refreshing flavour profile.\u003c\/p\u003e\n\u003cp\u003eProduced by four friends, Yoshitaka, Shinya, Kosuke and Kazuhiko, young tea farmers all descending from established tea-growing families in and around \u003cstrong\u003eSonogi.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGrown on picturesque rolling hills facing Ōmura Bay, these tea plants have a constant, steady flow of cool air as they grow. This slows growth and results in a beautiful matcha with low bitterness, \u003cstrong\u003ef\u003c\/strong\u003e\u003cstrong\u003eloral\u003c\/strong\u003e high notes and delicate \u003cstrong\u003esilky\u003c\/strong\u003e texture.\u003c\/p\u003e\n\u003cp\u003eJAKU is crafted with precision from cultivars Tsuyuhikari and Saemidori where this small production from Nagasaki employs a traditional style brick furnace to dry the tencha.\u003c\/p\u003e\n\u003cp\u003eThis exceptional blend marries the vibrant, gentle sweetness of Saemidori with the light robust umami of Tsuyuhikari. \u003c\/p\u003e","brand":"MICHI","offers":[{"title":"30g","offer_id":54714602651977,"sku":null,"price":37.0,"currency_code":"EUR","in_stock":true},{"title":"100g","offer_id":54714602684745,"sku":null,"price":84.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/8138\/2217\/files\/JAKU_34_Front_7b9881b9-8c2e-40f0-9b3f-15c568ce0a24.jpg?v=1781613216"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/8138\/2217\/collections\/DSC06996-3.jpg?v=1784802863","url":"https:\/\/michitea.nl\/collections\/matcha.oembed","provider":"MICHI","version":"1.0","type":"link"}