{"title":"Uji matcha","description":"","products":[{"product_id":"mizu-matcha","title":"Mizu matcha","description":"\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMIZU is a \u003cstrong\u003esmooth\u003c\/strong\u003e and \u003cstrong\u003erounded\u003c\/strong\u003e matcha, offering both depth and clarity. Its fresh vibrant character unfolds with layers of natural sweetness with a sweet, jammy, pear-like finish.\u003c\/p\u003e\n\u003cp\u003eThis matcha was born from a partnership with Horii Shichimeien a family-run Uji tea house where the craft of tea cultivation has been passed down for six generations. Today, Chotaro Horii tends to that \u003cstrong\u003elegacy\u003c\/strong\u003e with the same dedication his family has shown since 1879.\u003c\/p\u003e\n\u003cp\u003eA traditional Uji-style blend crafted from first-flush (Ichibancha) tencha sourced from Kyoto, Nara, and Shiga. Centred on \u003cstrong\u003eYabukita\u003c\/strong\u003e with touches of \u003cstrong\u003eOkumidori\u003c\/strong\u003e and Sayamakaori, this one really reflects the art of blending, harmonising cultivars to create a consistent, well-balanced flavour profile. Smooth and umami-rich, it’s designed for everyday usucha but also holds its own when paired with oat milk as a latte.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"MICHI","offers":[{"title":"30g","offer_id":54453566603593,"sku":null,"price":38.0,"currency_code":"EUR","in_stock":true},{"title":"100g","offer_id":54453566636361,"sku":null,"price":86.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/8138\/2217\/files\/MIZU_34_Front_24783833-d80d-400e-9034-576f29c2999b.jpg?v=1781613216"},{"product_id":"ikigai-matcha","title":"Ikigai matcha","description":"\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA barista favourite. Creamy and elegant, this matcha has a distinct nuttiness balanced with a smooth umami. Perfect for matcha latte with coconut or oat milk.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"MICHI","offers":[{"title":"30g","offer_id":54453695152457,"sku":null,"price":39.0,"currency_code":"EUR","in_stock":true},{"title":"100g","offer_id":54453695185225,"sku":null,"price":88.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/8138\/2217\/files\/IKIGAI_34_Front_a48c95df-61c0-4a29-92d3-5dc74a91934c.jpg?v=1781613216"},{"product_id":"kaze-matcha-1","title":"Kaze matcha","description":"\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis matcha is prized for its light and refreshing character, rich aromatic depth, and a perfectly \u003cstrong\u003ebalanced\u003c\/strong\u003e umami. This refined blend excels as usucha while retaining complexity as a latte.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSourced from a tea factory founded in \u003cstrong\u003e1860s\u003c\/strong\u003e run by husband and wife team \u003cstrong\u003eTakashi and Atsuko Nishide.\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003eFor Kaze they source unrefined aracha tea leaves directly from surrounding farms in Ujitawara, Kyoto Prefecture - renowned as the birthplace of Japanese matcha.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eKaze is crafted from a blend of the \u003cstrong\u003eSamidori \u003c\/strong\u003eand \u003cstrong\u003eOkumidori \u003c\/strong\u003ecultivars. Samidori is celebrated for its creamy texture, \u003cstrong\u003evibrant bright green\u003c\/strong\u003e colour, and a flavour profile characterized by soft sweetness. Okumidori complements with its smooth, well-rounded taste, vivid green hue, and subtle nutty and floral undertones.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"MICHI","offers":[{"title":"30g","offer_id":54485500690761,"sku":null,"price":55.0,"currency_code":"EUR","in_stock":true},{"title":"100g","offer_id":54485500723529,"sku":null,"price":120.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/8138\/2217\/files\/KAZE_34_Front_5e05aa37-3bfb-4443-88b2-7a41daf9d622.jpg?v=1781613215"},{"product_id":"kiko-matcha","title":"Kiko matcha","description":"\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eKIKO is a hand-picked blend of \u003cstrong\u003eSamidori\u003c\/strong\u003e and \u003cstrong\u003eAsahi\u003c\/strong\u003e that captures the bright, fleeting moments of spring. It's a mature, well developed matcha with a well balanced smooth umami flavour, perfect either as usucha or as an intense koicha shot.\u003c\/p\u003e\n\u003cp\u003eOur \u003cstrong\u003eheritage\u003c\/strong\u003e, ‘first-flush’ matcha uses traditional methods developed over generations. Tencha is carefully hand-picked and sorted, then the leaves are immediately steamed to lock in the unique umami flavour and later stone-ground.\u003c\/p\u003e\n\u003cp\u003eThe first sip bursts with the \u003cstrong\u003ezesty\u003c\/strong\u003e sparkle of\u003cstrong\u003e yuzu\u003c\/strong\u003e lemon, its citrusy brightness awakening the senses. This lively, tangy note quickly mellows into the soft sweetness of fresh sweet pea blossoms, adding a gentle, green freshness that feels like a breath of spring air.\u003c\/p\u003e\n\u003cp\u003eThe balance of vibrant and delicate flavours makes KIKO a refreshing journey where the crisp citrus of yuzu meets the tender \u003cstrong\u003esweetness\u003c\/strong\u003e of sweet peas, creating a matcha that is both invigorating and serenely delightful.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThis matcha was born from a partnership with \u003cb\u003eHorii Shichimeien\u003c\/b\u003e, a family-run Uji tea house where the craft of tea cultivation has been passed down for six generations. Today, \u003cb\u003eChotaro Horii\u003c\/b\u003e continues that legacy with the same dedication his family has shown since 1879.\u003c\/p\u003e","brand":"MICHI","offers":[{"title":"30g","offer_id":54491122893129,"sku":null,"price":89.0,"currency_code":"EUR","in_stock":false},{"title":"100g","offer_id":54491122925897,"sku":null,"price":183.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/8138\/2217\/files\/KIKO_34_Front_b8f821a6-c054-492c-9a8f-686368b5014d.jpg?v=1780073472"},{"product_id":"haru-matcha","title":"Haru matcha","description":"\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHARU is a journey through the first days of \u003cstrong\u003espring\u003c\/strong\u003e, where earthy richness meets the fresh promise of new growth. A well balanced matcha with a creamy, full-body and a pleasant, sweet finish.\u003c\/p\u003e\n\u003cp\u003eThis heritage, ‘first-flush’ specialty matcha uses traditional methods developed over generations. Tencha is carefully picked and sorted, then the leaves are immediately steamed to lock in the unique umami flavour.\u003c\/p\u003e\n\u003cp\u003eHARU is a blend of the green tea cultivars \u003cstrong\u003eSamidori\u003c\/strong\u003e and \u003cstrong\u003eYabukita\u003c\/strong\u003e that captures the gentle awakening of \u003cstrong\u003espring\u003c\/strong\u003e. This rich foundation gives way to the crisp, invigorating fresh green notes, evoking a garden just beginning to bloom. \u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"MICHI","offers":[{"title":"30g","offer_id":54491160576329,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true},{"title":"100g","offer_id":54491160609097,"sku":null,"price":103.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/8138\/2217\/files\/HARU_34_Front_9bb5599c-8ead-4a8c-ac46-39733e871ea4.jpg?v=1781613216"},{"product_id":"natsu-matcha","title":"Natsu matcha","description":"\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the connoisseur, \u003cb\u003eNATSU\u003c\/b\u003e offers fresh citrusy notes with a soft, creamy finish reminiscent of baked peaches,\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003ea standout Samidori matcha that truly embodies the embrace of summer.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eCrafted only from the most delicate, hand-picked tea leaves, the tea master has created a captivating matcha with subtle aromas that are truly unforgettable.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis matcha was born from a partnership with \u003cb\u003eHorii Shichimeien\u003c\/b\u003e, a family-run Uji tea house where the craft of tea cultivation has been passed down for six generations. Today, \u003cb\u003eChotaro Horii\u003c\/b\u003e continues that legacy with the same dedication his family has shown since 1879.\u003c\/p\u003e","brand":"MICHI","offers":[{"title":"30g","offer_id":54720150634825,"sku":null,"price":84.0,"currency_code":"EUR","in_stock":false},{"title":"100g","offer_id":54720150667593,"sku":null,"price":173.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/8138\/2217\/files\/NATSU_34_Front_48930eca-3eb0-45f6-a37c-92139352631b.jpg?v=1781613216"}],"url":"https:\/\/michitea.nl\/collections\/uji-matcha.oembed","provider":"MICHI","version":"1.0","type":"link"}