{"product_id":"hiro-matcha","title":"Hiro matcha","description":"\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHIRO is an exceptional, vibrant, hand-picked matcha. Crafted from a carefully balanced blend of \u003cstrong\u003eSaemidori, Samidori\u003c\/strong\u003e, and the rare \u003cstrong\u003eKomakage\u003c\/strong\u003e cultivar - prized for its gentle sweetness, vivid green colour, and refined, lingering finish.  Ideally served as usucha, while retaining its complexity as a latte.\u003c\/p\u003e\n\u003cp\u003eSourced directly from \u003cstrong\u003eMr. Yamauchi’s\u003c\/strong\u003e farm in Toyota City, Aichi Prefecture. The Yamauchi family began tea production in 1870. Both \u003cstrong\u003eYamauchi-san\u003c\/strong\u003e and his father were awarded the Medal of Honor with Yellow Ribbon by the Emperor—an honour reserved for individuals who, through diligence and excellence in their profession, have become exemplary role models in society.\u003c\/p\u003e\n\u003cp\u003eToday, Yamauchi-san manages approximately four hectares of tea plantations in the region, alongside a dedicated production facility specialising in matcha, kabusecha, and hojicha.\u003c\/p\u003e\n\u003cp\u003eWe visited his farm during the most recent harvest and experienced first-hand the meticulous \u003cstrong\u003ehand-picking\u003c\/strong\u003e techniques and deep commitment to traditional tea cultivation that define his work.\u003c\/p\u003e\n\u003cp\u003eHIRO is only available in limited quantities, with only 40 tins available per month.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"MICHI","offers":[{"title":"30g","offer_id":54486610870601,"sku":null,"price":42.0,"currency_code":"EUR","in_stock":true},{"title":"100g","offer_id":54486610903369,"sku":null,"price":94.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/8138\/2217\/files\/HIRO_34_Front_a65c9eb8-2c17-4737-90b5-abef97d55564.jpg?v=1781613216","url":"https:\/\/michitea.nl\/products\/hiro-matcha","provider":"MICHI","version":"1.0","type":"link"}