Our matcha
At MICHI, every tea earns its place — chosen through rigorous tasting, deep sourcing relationships, and an uncompromising eye and taste for quality. Whether you're chasing the rich, umami intensity of the Uji style or discovering your first bowl, our range spans the full spectrum of matcha: bold, umami-forward, fruity, nutty quietly complex, and everything in between.
MICHI on Trustpilot 4.7
"Opening the package felt like I just got a gift.
The branding is amazing but the matcha is the real star!
I ordered multiple but Hiro is my favorite.
Best matcha I’ve ordered until now."
Cindy Cardol, NL
Welcome to MICHI
Speciality Japanese matcha
We are Mark and Filip — best friends united by a shared obsession with matcha. That passion, and a deep belief in the product, inspired us to found MICHI in the spring of 2023, making it Amsterdam's first speciality matcha brand.
MICHI is the Japanese word for road or path — and we believe ours leads to some of the world's finest matcha. Sourced from across Japan, our selection includes hand-picked teas from centuries-old gardens in Uji, traditionally stone-ground and crafted with generations of expertise. Every matcha we offer is first flush, shade-grown for a minimum of 20 days, and held to a standard that true matcha lovers will recognise.
Our commitment to ethical
sourcing and traceability
Maintaining strong relationships with small scale growers, producers
and artisans to bring you exclusive products directly from Japan. We regularly visit our farmers to continue to deepen those relationships, understand their unique craft as well as their challenges and share the incredible people and processes behind every product.
Collaboration with
artisans and masters
For us, matcha is not just a trend. It's the culmination of hundreds of years of tradition, ceremony, ritual, and craft, understanding it fully means going beyond the tea. Our journey is one of total immersion: exploring the teas themselves, of course, but also the porcelain, earthenware, lacquerware, metalwork, and the understated skill of the chasen master. Every element has a history.
Every detail deserves reverence.
Japanese made accessories
At MICHI, every tea earns its place — chosen through rigorous tasting, deep sourcing relationships, and an uncompromising eye and taste for quality. Whether you're chasing the rich, umami intensity of the Uji style or discovering your first bowl, our range spans the full spectrum of matcha: bold, umami-forward, fruity, nutty quietly complex, and everything in between.
