Maintaining strong relationships with small scale growers, producers and artisans to bring you exclusive products directly from Japan. We regularly visit our farmers to continue to deepen those relationships, understand their unique craft as well as their challenges and share the incredible people and processes behind every product.

MICHI is the Japanese word for road or path—and we believe ours leads to some of the world’s finest matcha.

We source first flush, fully traceable matcha from carefully selected growers across Japan, chosen for their exceptional craftsmanship and commitment to quality.

Through close relationships with our producers and careful tasting, we curate a collection that showcases the depth and diversity of authentic Japanese matcha. Each tea is selected for its distinctive flavour profile, from rich umami and creamy sweetness to delicate floral notes and vibrant freshness, celebrating the unique character of its origin.